It’s been almost one year since the launch of Signia’s Integrated Xperience (IX) technology and hearing aids, making it the perfect time to share real-world “Xperiences” from the clinic. These devices, alongside Oticon’s latest range, Intent, have been some of the most popular and well-reviewed hearing aids we’ve seen at our clinics.
Signia’s Integrated Xperience
The biggest question everyone has about hearing aids is: “Will it help in noisy places?”. From personal experience and customer feedback, we’ve seen that Signia IX really does deliver. Devices in the Integrated Xperience range offer an industry-first dual processor with one chip dedicated to speech and the other to noise. Meaning you get a much clearer and focused listening experience in busy environments. Our clients have noticed speech sounds more natural, while background noise stays present but separate. In fact, independent studies have shown a 22% improvement in speech understanding in group conversations compared to rival devices.

Product spotlight:
Signia’s pure IX range is a super small, over the ear style hearing aid. They are sleek, compact, and packed with amazing features such as bluetooth connectivity, rechargeable batteries with a battery life of up to 36 hours, and will connect to most smartphones through bluetooth or mobile apps.
Oticon’s BrainHearing™ Technology
Oticon are one of the hearing care professions biggest technology hitters. With big contracts within the NHS, they are one of the most well-known hearing aid brands. But, how does their latest private technology range, Intent, stack up to the competition?
Oticon takes a different approach. Whilst the majority of hearing aid manufacturers focus on using a lot of technology to try to process and manage sound, Oticon have pioneered the concept of BrainHearing™. Their aim is to keep sound as natural as possible, allowing your brain to decide for itself what to pay attention to in noisy situations.
Oticon Intent
Oticon’s latest range, Intent, builds on this BrainHearing™ concept by using AI-powered processing and motion sensors to adapt to your environment, based on head movement and sound direction.
The clients we have fitted with Oticon Intent have praised the device for how much they love the natural sound quality and how they hear better in noisy situations, compared to with their older devices.
Intent hearing aids are highly compatible with Apple products and are ready for Auracast, the new generation of public address systems coming to the market.
Whether you’re new to hearing aids or looking to upgrade, both Signia IX and Oticon Intent offer cutting-edge solutions tailored to different needs and preferences. As always, the best way to find the right fit is to try them with the support of our friendly Audiologists.
Book a Consultation online today or give us a call on 01206 760839.